(22/11/22) Minor Hotels recently signed a management agreement to rebrand the Boat Lagoon Resort in Phuket as the NH Boat Lagoon Phuket Resort, marking the arrival of NH Hotels in Thailand as well as the brand’s debut in Asia.
The NH Boat Lagoon Phuket Resort is located on the east coast of Phuket, in the heart of a full-service marina – Boat Lagoon.
The rebranding process will be completed in phases.
William E Heinecke, Chairman and Founder of Minor International, said, “We are delighted to partner with Phuket Boat Lagoon Co. Ltd. for the launch of our first NH Hotel in Asia. It is a great pleasure to work with likeminded partners who are also committed to developing and enhancing the tourism sector in the region.”
Grand Deluxe Garden Access Room at NH Boat Lagoon Phuket Resort in Thailand
While the popular Phuket beach neighbourhoods and Phuket town are all within a short driving distance, the resort will serve as convenient stopover accommodation for travellers looking to explore the various islands in Phang Nga Bay such as Koh Phi Phi and Koh Yao Yai.
The 271-key property features a mix of rooms and serviced apartments, an all-day dining restaurant, lobby café, swimming pool with a bar, gym, tennis court and a kids’ club.
The resort also caters to the MICE market, offering extensive meeting and event facilities, including an 1,000-sqm marquee for large events, a business centre and ample on-site parking.
For long-stay guests, the Boat Lagoon marina offers a range of local shops and conveniences including a Villa Market, as well as restaurants and entertainment facilities including an ice skating rink.
The marina has facilities for over 300 boats with best-in-class boat repairs and maintenance resources on site.
Khun Boon Yongsakul, Managing Director of Phuket Boat Lagoon, said, “We are delighted to partner with Minor Hotels and launch a new chapter for one of Phuket’s most beloved and well-established resorts. With a positioning towards family, long-stay and MICE segments, we think that the NH brand with its focus on value and service excellence is the right fit for the market.”
Acquired by Minor Hotels in 2018, NH Hotel Group, which also includes the NH Collection and nhow brands, has a portfolio of over 330 hotels in 30 countries across Europe and the Americas.
The rebranding of Boat Lagoon resort as a NH hotel is another milestone for the group following the announcement earlier this year of NH Collection Chiang Mai Ping River which is set to open mid-2023 as the first hotel under the boutique NH Collection brand in Thailand.
Dillip Rajakarier, Group CEO of Minor International and CEO of Minor Hotels, said, “We are pleased to announce our strategic partnership with Phuket Boat Lagoon Co. Ltd to bring the NH brand to Thailand and establish the property as the brand’s launchpad in the Asian market. We look forward to working together to further position the property as a key leisure and MICE destination in Phuket, as well as driving the high-potential long-stay segment.”
