(23/02/23) Qatar Airways has expanded its already impressive portfolio of sport partnerships by becoming the Global Partner and Official Airline of Formula 1.
Under the agreement, Qatar Airways and F1 will be partners through the 2027 season.
In addition, Qatar Airways will be the Title Sponsor of three Grand Prix this year: The Qatar Airways Emilia Romagna Grand Prix (19-21 May), the Qatar Airways Hungarian Grand Prix (21-23 July) and the Qatar Airways Qatar Grand Prix (6-8 October).
This season, Formula 1 boasts its most global racing calendar to date with 23 races across 21 countries and five continents.
Qatar Airways has become F1’s Global Partner, Official Airline and Title Sponsor of three Grand Prix
Stefano Domenicali, President & CEO of Formula 1, said, “As the pinnacle of motorsport, it makes sense for Formula 1 to partner with the World’s Best Airline, Qatar Airways. We are two brands committed to delivering the best experiences to our fans and customers, and our combined global reach makes for a perfect match. We are delighted to welcome Qatar Airways as our Global Airline Partner.”
For only the second time in history, motorsport fanatics will have the chance to watch their favourite teams and drivers push their cars to the limit at the Lusail International Circuit when F1 heads back to Qatar for the Qatar Airways Grand Prix on 6-8 October, 2023.
In addition to the Formula 1 Qatar Airways Qatar Grand Prix 2023, the Lusail International Circuit will host the Qatar Moto GP on 17-19 November.
Other motorsport events in Qatar include the Geneva International Motor Show Qatar in October 2023 and the Fédération Internationale de l’Automobile (FIA) World Endurance Championship in 2024.
“The best partnerships thrive because of mutual values,” said Akbar Al Baker, Qatar Airways Group Chief Executive. “Both Qatar Airways and Formula 1 are global brands that share a passion for innovation, precision and luxury. As a brand, we believe in the power of sport to unite people, and as such, we have been selective with picking the most thrilling sporting events and sponsoring a variety of new and prominent sporting initiatives… With 23 stops in the 2023 World Championship, F1 is a global sport, requiring a global airline partner that offers extensive global connectivity. Hence, Qatar Airways demonstrates the perfect companion for one of the most desirable sports series in the world.”
To celebrate the partnership, Discover Qatar has become the first to offer a comprehensive range of hotel and ticket-inclusive packages to the Formula 1 Qatar Airways Qatar Grand Prix 2023, including Grandstand and prestigious Paddock Club tickets.
All packages include a free entry pass to the Geneva International Motor Show Qatar taking place in Doha from 5-14 October, courtesy of Qatar Tourism.
Qatar Airways Holidays further elevates the partnership with a limited number of all-inclusive travel packages, allowing global fans around the world to attend the event and partake in exclusive experiences such as pit lane walks, guided track tours and access to special events with appearances by top F1 drivers.
The Ultimate F1 Experience packages include return flights with Qatar Airways, premium hotel options, race tickets and other exciting experiences and benefits.
Power of Sport
Qatar Airways, which flies to more than 150 destinations worldwide, currently has many sport-related partnerships including FIFA World Cup Qatar 2022, Paris Saint-Germain, FC Bayern, Concacaf, CONMEBOL and is reported to be in talks with others.
Additionally, Qatar Airways is the official airline of the Ironman and Ironman 70.3 Triathlon Series, Official Airline Partner of the United Rugby Championship (URC), Global Kitesports Association and multiple other disciplines including equestrianism, padel, squash and tennis.