(01/02/23) Onyx Hospitality has strengthened its senior management team with a number of strategic hires and promotions.
The Thailand-based company currently operates 44 properties, including 10 in development.
In 2021, Yuthachai Charanachitta, owner of Onyx, took over the role of CEO in order to steer the company through one of the biggest challenges faced since its inception.
Yuthachai Charanachitta
As owner and majority shareholder of the group, Khun Yuthachai always took an active role in the day-to-day operations of the company, but in the height of the pandemic he recognised the need to play a more active role. His experience stems from leading the family business, one of Thailand’s largest companies, the Italthai Group, as its Group Chief Executive Officer.
Upon joining Onyx corporate office, Khun Yuthachai commissioned a full audit of each brand, to ensure relevance for today’s investors and guests. One of the biggest challenges and areas of focus since joining as CEO, has been the corporate organisation, and the realignment of which, has been the cornerstone of the group’s post-COVID19 recovery programme.
“The pandemic forced us to evaluate our structure. Adjustments were needed to support our continued development and evolving consumer needs,” said Khun Yuthachai. “The result of which is a new structure which I believe puts us in a more agile position to grow, with reinforced resources in the areas that are essential for our development plan, like marketing, sales, operations and finance. For other specialist areas such as regional sales and PR, we are working with in-market representatives which allows us more flexibility as we grow.”
Mr. Wuthivet Vetchabutsakorn – Group Head of Finance
Khun Wuthivet joined Onyx at the beginning of 2021 with more than 20 years of experience in corporate finance. His lengthy resume includes stints with globally recognised leaders in nutrition (Mead Johnson) and pharmaceuticals (P&G) as well as hospitality, where he has held senior roles with Hyatt, Hilton and Marriott.
Previously, Khun Wuthivet worked with Asset World Corporation (AWC) where he served as Chief Financial Officer for the hotel business unit, oversaw the hospitality portfolios and asset management, and was part of successful IPO project team.
He has overall group financial leadership of Corporate Accounting, FP&A, Procurement, IT, Tax, Corporate Funding, Internal Audit, Investment, Strategy and Shareholder Relations. Khun Wuthivet is also responsible directly and indirectly for team members based in Bangkok, Hong Kong and overseas.
Khun Chutima has been with Onyx for 13 years and is an example of a talent that has been recognised and subsequently, invested in and cultivated.
She joined as E-Marketing Manager in 2010 and has worked her way through the ranks and is now overseeing the overall marketing function for the group.
Her experience and expertise fall within the digital marketing arena, where she was responsible for building the group’s digital marketing team and successfully delivering double-digit ROI throughout her career.
Ms. Hazel Chua – Promotion – Senior Director Operations Support
Hazel has been with Onyx for six years and prior to this role was responsible for the group’s commercial operations, in particular driving the success of new openings.
The new role of Operations Support has been created to drive operational excellence across Onyx’s properties.
Hazel has over 20 years of experience in sales and hotel operations, and prior to joining Onyx held roles with InterContinental, Holiday Inn, Pullman, Crowne Plaza and Sofitel.
Ms. Hathairat Naenkwaen- Promotion – Senior Director, Sales & Distribution
Khun Hathairat joined Onyx in 2017 as OTA Partnership Director and in 2020 was awarded the IDeaS 2020 Cornell Revenue Management Scholarship for Advanced Hospitality Revenue Management.
Her transition to sales and distribution is in recognition of her broad experience in OTA and Bedbank, which in her new role she will lead, whilst driving the strategic revenue performance across distribution as well as sales and key accounts including leisure, MICE and corporate markets.
Prior to joining Onyx corporate office, Khun Hathairat held a number of revenue, e-commerce and sales roles for Amari, Radisson and Anantara.
Khun Siriyupa worked with The Pavilions Hotels & Resorts for almost 10 years as Director of Sales and held the role of Director of Sales and Marketing for Asiankeys for 8 years prior to joining Onyx.
Boosting the leisure sales function at Onyx is in recognition of the importance of traditional sales channels and of building relationships with travel agents and tour operators around the globe.
Post-pandemic, travellers are returning to book via these channels as they seek out travel experts to endorse and provide peace of mind for their travel planning.
Ms. Nattaporn Ratanasingha – New Appointment – Director, Business Development & Strategy
Khun Nattaporn has returned to Onyx following a one-year absence. Most recently she was working with CBRE, leading essential functions in hotel operator selections, feasibility studies, asset management and valuation for CBRE hotels in Thailand.
She first joined the Onyx development team as Development Manager back in 2015 and continued to grow until reaching her incumbent position, as a Director of Development which she held until September 2021.
