(01/03/23) Accor has partnered with Asset World Corp (AWC) to expand the Fairmont brand to the Kingdom of Thailand.
As part of the deal with AWC, one of the country’s leading integrated lifestyle real estate groups, the Fairmont Bangkok Sukhumvit will open in 2024 as the first project under a multi-property framework for more than 1,000 keys across multiple Accor-branded hotels in key tourist destinations throughout the country.
Located in the heart of the city’s Sukhumvit district, the 419-room hotel will feature a variety of specialty restaurants & bars offering both international and Asian cuisine, a rooftop bar with views of the skyscrapers in Bangkok’s central business district, extensive meeting facilities, a swimming pool, fitness center, spa and wellness center.
Accor signs multi-property framework agreement with Thailand’s Asset World Corp (AWC)
“We are very pleased to launch the first Fairmont hotel in Thailand, which came after signing a multi-property agreement with Accor in December 2022, to further expand our portfolio for the MICE segment throughout strategic locations in Bangkok,” said Wallapa Traisorat, Chief Executive Officer and President, AWC. “Through the Fairmont Bangkok Sukhumvit, we will introduce Thailand and the country’s hospitality industry to a legendary luxurious hotel brand with unique offerings. Fairmont Bangkok Sukhumvit will be the first AWC affiliated hotel to be managed by Accor, and the top integrated luxury MICE hotel in Thailand, enhancing the capital as a global hub for the luxury MICE market. The introduction of the Fairmont brand will also strengthen the Thai tourism industry, create long-term value, and elevate the surrounding communities and society.”
Aligning with both Accor, Fairmont and AWC’s commitments to sustainability, the hotel will meet LEED and WELL green building standards that prioritize energy saving and a circular economy model on waste management.
The property will be located in the Sukhumvit mid-town and Asoke junction, with easy access to the BTS Skytrain and underground MRT train network, surrounded by offices of multinational companies, Queen Sirikit National Convention Center, and shopping centers including EM District.
“At AWC, we have recognized that the luxury meeting market has become one of the fastest growing segments since the end of the pandemic, with AWC’s occupancy rate for MICE almost doubling between 2021 and 2022,” Khun Wallapa added. “As one of the most popular destinations in the world for both leisure and business travelers, Bangkok is renowned for its food and culture, and its reputation as a lifestyle destination with strong logistics infrastructure and convenient transportation. Therefore, Fairmont Bangkok Sukhumvit will be ideally positioned to meet the needs of a new era of luxury events with a distinctive and unique design.”
With more than 90 hotels around the globe, and a record-breaking pipeline under development, Fairmont Bangkok Sukhumvit joins a growing portfolio of renowned properties in Asia, including Fairmont Singapore, at the heart of the lion city; Fairmont Makati, which recently celebrated its 10th birthday; and Fairmont Ambassador Seoul, the newest expression of urban luxury in the center of the South Korean capital.
Fairmont is part of Accor, the second largest operator of luxury hotels in the world. Additional luxury brands in the Accor portfolio include Raffles, Orient Express, Sofitel, and more.
“We have great trust in AWC, and are delighted to be working together to bring one of Accor’s most luxurious brands to Bangkok, as the first Fairmont property in Thailand,” said Mark Willis, CEO, Fairmont Hotels & Resorts. “The Fairmont brand is truly legendary, providing world-class services with unforgettable experiences to our treasured guests. We are confident that this partnership with AWC and our shared vision will create a new benchmark for world-class luxury in Bangkok, supporting both the continued growth of the tourism industry in Thailand, as well as the ongoing expansion of the Fairmont brand across Southeast Asia.”