(05/01/23) Emirates has signed a Memorandum of Understanding with the Ministry of Foreign Affairs of Bahamas to promote tourism to the Caribbean archipelago.
The airline and Bahamas’ Ministry of Tourism will work on joint initiatives designed to boost visitor traffic into the islands from key markets across Emirates’ network.
“We are pleased to collaborate with the Ministry of Foreign Affairs of Bahamas in supporting its goals to boost the nation’s tourism economy,” said His Highness Sheikh Ahmed bin Saeed Al Maktoum, Emirates Group Chairman and Chief Executive. “Through our partnerships with United and Air Canada, we look forward to playing a key role in promoting Bahamas as a key leisure destination. Our global customers from across our network can enjoy Emirates’ services to our points in North America and benefit from enhanced connectivity and access to the islands.”
HE Tony Joudi, Ambassador of Bahamas to the UAE and State of Qatar (left) with His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline & Group
Spread across 16 major islands, Bahamas boasts more than 100,000 sq. miles of the world’s clearest ocean. Its coveted beaches and pristine shorelines make Bahamas one of the most popular tourism destinations in the Caribbean, offering a rich mix of leisure and cultural activities for visitors.
Under the MOU, both parties will partner on joint promotional campaigns to benefit the airline and boost tourist arrivals into Bahamas, by showcasing the destination’s appeal to visitors and holiday-makers.
The agreement will see also marketing activities, including media and trade familiarization trips in Q1 2023, and the development of tailor-made tour packages, through Emirates Holidays.
Both parties have also agreed to explore opportunities to collaborate on joint advertising campaigns to promote the West Indies destination.
“Tourism is the lifeblood of our nation’s economy and, by growing visitor arrivals to our tropical island paradise, we hope to achieve our goals of stimulating the tourism economy and providing impetus to the business climate,” said Tony Joudi, Ambassador of Bahamas to the UAE and State of Qatar. “Emirates is a facilitator of global connectivity and links the east with the west and we look forward to working closely with the airline to help us achieve our tourism targets. Our country has made significant investments in infrastructure to accommodate the anticipated boom in tourism. On behalf of the Government of Bahamas and the nation’s people, we look forward to organising a familiarisation trip early this year for influencers and media to experience first-hand the best of our nation’s offerings and highlight it as a top tourist destination to their audiences.”
Emirates currently flies to 12 points in the US in addition to Toronto. The airline’s customers can fly to US destinations such as Houston (IAH), Newark (EWR) and Chicago (ORD) before connecting to Nassau on interline flights with United.
While the majority of visitor traffic to Bahamas is comprised of travellers from the US and Canada, the nation also attracts tourists from other international points in Emirates’ network including the United Arab Emirates, Greece, India, China, Philippines and Singapore.