(19/12/22)  AeroMexico has deployed ATPCO’s Routehappy merchandising solution.

ATPCO now creates and distributes all content types – UPAs (Universal Product Attributes), Amenities and UTAs (Universal Ticket Attributes) – for the airline to all third-party distribution channels that subscribe to Routehappy.

The technology enables AeroMexico to visually represent its products and offers using targeted content, and to integrate the content on its own direct channel.

More than 50 sales channels and industry partners such as Kayak, Sabre and Amadeus use the ATPCO retailing API to consume the content with the API receiving more than 32 million calls per day.

AeroMexico Boeing 787-8 reg: N961AM. Click to enlarge.

AeroMexico Boeing 787-8 reg: N961AM

By leveraging the reach of the Routehappy merchandising solution, AeroMexico can create and publish ancillary content like UPAs once and distribute it everywhere the content is displayed.

“We were looking for the best-in-class merchandising solution that would provide our customers with a modern shopping experience that could effectively influence purchasing decisions,” said Rasti Martos, SVP of Revenue Management and Distribution at AeroMexico. “We know that shoppers want to see targeted visuals and attributes in flight shopping, and that this content really moves the needle in terms of conversions and upsells, putting our trust in ATPCO was the best decision for AeroMexico and we are looking forward to seeing the success of the content with passengers.”

Now that the AeroMexico merchandising content has been deployed and is live, the carrier can showcase the investments they have made in products, services, and travel experiences, such as free messaging and free beverages on all flights and cabins, regardless of the channel consumers are shopping on.

Consumers no longer want to view commoditized displays, and when sales channels only show price and schedule, AeroMexico cannot present the full value proposition of its branded fare products.

“Another airline is joining the ranks of world-class merchandisers,” said Chris Phillips, Vice President of Global Sales at ATPCO. “More and more airlines are realizing ‘it’s all about the display’ when it comes to flight shopping. By providing a superior user experience for their customers, regardless of the channel, AeroMexico can realize untapped revenue opportunities while consumers can choose the experience that best fits their needs.”

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